German
English

E-COMMERCE EXPERT (All Genders)

Munich
Presence / Mobile

Work experience
Fulltime

YOUR FUTURE WITH ALLPLAN

ALLPLAN is a global provider of BIM design software for the AEC industry. True to our “Design to Build” claim, we cover the entire process from the first concept to final detailed design for the construction site and for prefabrication. Allplan users create deliverables of the highest quality and level of detail thanks to lean workflows. ALLPLAN offers powerful integrated cloud technology to support interdisciplinary collaboration on building and civil engineering projects. Around the world over 500 dedicated employees continue to write the ALLPLAN success story. Headquartered in Munich, Germany, ALLPLAN is part of the Nemetschek Group which is a pioneer for digital transformation in the construction sector.

Start your career at ALLPLAN now!

YOUR TASKS

EXPERIENCE MEETS CHANGE

Increase webshop/site traffic and conversion to drive performance lifts in lead gen and sales
Own our E-com (subscription) channels and optimize “shopping” experience across the customer journey
Setup annual and quarterly multi-channel marketing campaigns, lead generation, demand creation programs
Measure and report on effectiveness of campaigns (engagement, leads, pipeline, opportunities) with the purpose of improving resource allocation, optimization, efficiency (ROI), revenue generation
Focus on the buyer’s journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time with a focus on customer acquisition
Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
Support tracking and analyzing website traffic and digital program effectiveness to determine ROI and prioritize resources
Build internal and external advocacy in collaboration with content and social media to grow content engagement across brand publishing
Develop profiles of key buyers including demographics, attitudes, motivations and business functions

YOUR PROFILE

COMPETENCE MEETS CHARACTER

You hold a bachelor’s degree in marketing, as well you have a minimum of 3 years’ experience in e-commerce marketing.
High-level of fluency in spoken and written English. German, French or Dutch are a plus
Experienced in developing and executing demand generation campaigns.
Experienced in working with a variety of marketing technical systems, including marketing automation tools (knowledge of Marketo is a plus) and CRM, PowerBI
Proficiency in web and data analytics and reporting platforms such as GA4
Knowledge of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration.
Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks to get the job done
Passion for understanding audiences and the ability to translate these insights into highly effective campaigns and workflows.
You combine a positive personality with a team-oriented, structured and results driven attitude.

WE OFFER YOU

Flexible working hours, mobile working
Employee benefits programme, regular events, special leave
Free parking space and good public transport connections (S-Bahn and U-Bahn within walking distance)
Fitness programme, meal allowance for canteen and free drinks and fruit
Modern working environment with excellent opportunities for further development

YOU AND US

YOU have the ability to analyze market opportunities, plan marketing tactics, and drive the
implementation of marketing efforts. Then you are the right person for us!
WE are excited to have a passionate marketeer who also has a strong desire to test new marketing approaches, bringing both creativity and strong analytical skills.

YOU FEEL APPEALED?
Then we look forward to receiving your application (cover letter, CV and references), stating your earliest possible starting date and your salary expectations, to us.